What is Corporate Strategy?
- The corporate strategy provides the direction for the business as whole, including all parts of the business. It includes consideration of:
- The overriding purpose and scope of the business
- Which businesses and markets should the organisation operate in?
- What should the core competencies be?
- Resources and financing
- How to compete
- How to integrate and structure the business
No comments:
Post a Comment
Note: only a member of this blog may post a comment.