What is Business Strategy?
Each business unit or subsidiary of the business is likely to have different goals, competitors, suppliers, manufacturing approaches, IT, financial requirements and so on, and so each strategic business unit (SBU) needs its own strategy.
This covers: •Which competencies?
•Which products?
•Which markets?
•Tactics to beat competition in this market
•Business resources (people, buildings, machinery, processes)
•How to compete in this business area?
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