Sunday, 8 March 2015

Cima E2 Exam Question No 2

Question No 2:

What is Strategy in business?

Answer:

A course of action, including the specification of resources required, to achieve a specific objective. Business strategy therefore is concerned with the overall management of an organisation and includes the management of and taking decisions about:

A.
Products
B.
Markets
C.
Locations (production and sales)
D.
Structure
E.
Personnel
F.
Buildings and machinery
G.
How to compete

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