Cima E2 Exam Question No 36

Question No 36:

What is corporate Appraisal - SWOT analysis?
A corporate appraisal is an overview of the organisation's current position and leads directly on from the analysis undertaken in the internal and external analysis. As the company works towards achieving its objectives, the corporate appraisal is a summary of the company's:

• Strengths
• Weaknesses
• Opportunities
• Threats

Cima E2 Exam Question No 35

Question No 35:

What is Masculinity/femininity (MAS)?

Masculinity relates to assertiveness, competitiveness and acquisitiveness as opposed to more feminine values of compromise, caring and collaboration. Masculinity is very high in Japan where they perceived achievement to be the result of individual ability, determination and hard work. It is very low in Sweden.  

Cima E2 Exam Question No 34

Question No 34:

What are critical success factors?

Developed by John Rockart, critical success factors are the areas in which the organisation has to do well if they are to remain competitive and profitable. Critical success factors should flow directly from the organisation's strategy, so for example an organisation growing through a strategy of buying lots of other companies will need to excel at effectively merging the joint operations. No more than 4-5 critical success factors are usually defined for each organisation so they are focused on the key points.

Cima E2 Exam Question No 33

Question No 34:

What is the key performance indicators?

You might measure: •% of key staff retained.

• Cost savings attained in acquired company 
• Sales/profit growth in joint business 
• Employee satisfaction before and after acquisition 
• Customer satisfaction before and after acquisition

 Each of these provides vital information that the organisation must collect, so for example if they are not doing so already they must measure employee satisfaction, perhaps through conducting employee surveys, both in their own company and in the companies being acquired.

Cima E2 Exam Question No 32

Question No 32:

Gathering Competitor Intelligence?
To understand a competitor, you need to identify their:

1. Current Strategy
2. Objectives
3. Assumptions about the industry
4. Resources and capabilities

- Qualitative and Quantitative Information