Cima E2 Exam Question No 64

Question No 64:

Matrix Structure for flexibility
A matrix structure aims to combine the benefits of having the expertise associated with business functions with the product or customer focus of divisions. Each member of staff will be a member of a business function such as marketing or finance, while also being assigned to a product, customer or project group. Each product, customer or project group has its own manager responsible for the objectives of that product area and managing the staff assigned to them from each of the other business functions. This structure is common in project based organisations