Cima E2 Exam Question No 47

Question No 47:

Porter's Generic Strategies - Focus

Porter also noted that both cost leadership and differentiation strategies could be followed with narrow or wide market focus. Broad focus - the organisation sells a product range which will appeal to a wide group of customers. Narrow focus - the organisation focuses effort and resources on a narrow, defined segment of a market. This strategy is often used by smaller firms who can not afford to target the market as a whole