`Using The Value Chain
The value chain can be used:
- To examine the firm in terms of the processes it uses to serve customers, and the value added, to add more value or remove non-value adding activities.
- As a basis to drive a competitive strategy of cost leadership or differentiation
- Understanding the linkages between processes (e.g. how technology supports each of the primary activities, or how production quality affects after-sales service)
- As a way to analyse competitors for their strengthsand weaknesses.
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