Cima E2 Exam Question No 22

Question No 22:

What is Qualities of effective objectives?

Specific - about a clear focused topic e.g. profit, sales, customer satisfaction, new product development.
Measurable - able to be measured to ensure people can be held accountable for them, and to give people focus. e.g. Turnover from new products launched.
Achievable - To ensure they are motivational to those people tasked with working towards them and to make rewards attached to them meaningful.
Relevant - to the person/division who has been set the objective, and consistent with the organizations mission. E.g. New product launch objectives might be given to the research and development or marketing departments.
Time bound - to provide a deadline to focus and motivate people towards, and ensure accountability at that date